Ashley Crutison, a California, Bay Area, native and proud member of Alpha Kappa Alpha (Eta Lambda, Spring 18’) Sorority, Incorporated is the owner of Phorever Phirst, a licensed vendor for her sorority and Alpha Phi Alpha Fraternity, Incorporated.

The vision of Phorever Phirst accentuates the honor and pride of individuals and families that are part of the First Black Greek-Letter Organizations for women and men, that captures the essence of wearing sophisticated, contemporary, yet trendsetting paraphernalia designed to build and capture generational excellence. 

Crutison has alway been intrigued by fashion and clothing growing up. Finding that one piece no one else sees and creating something that when worn by others, exude pride, honor and confidence. 

Our mission is to innovate, lead, and transcend fashion as well as provide a vehicle for expression for our sisters and brothers who are fearless, and confident while always striving for excellence.